Showing posts from March, 2020

Digital Marketing Introduction

What is Digital Marketing?
Digital Marketing is the component of marketing that mainly uses the internet and online-based digital technologies to promote products and services.
Online marketing, internet marketing, and there are so many other synonyms for digital marketing. Regardless of the name you call it, marketing a company online is a big deal these days.
What are Digital Marketing Strategies?
Although the list of digital marketing strategies is also evolving, the following are some of the strategies that are being used by most of the businesses.
PPC Advertising (Pay-Per-Click Advertising)
This is actually a broad term that covers a large area. Here what happens is you pay for every user who clicks on an ad. Many big names come up with this strategy, such as Google and Facebook. GoogleAd's version of PPC advertising is called "paid search advertising". Facebook Ads is another form of PPC advertising called "paid social media advertising"
Paid Search Advertising