This blog mainly focuses on main fundamentals on Digital Marketing.
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Digital Marketing Introduction
What is Digital Marketing?
Digital Marketing is the component of marketing that mainly uses the
internet and online-based digital technologies to promote products and
Online marketing, internet marketing, and there are so many other
synonyms for digital marketing. Regardless of the name you call it, marketing a
company online is a big deal these days.
What are Digital
Although the list of digital marketing strategies is also evolving, the
following are some of the strategies that are being used by most of the
This is actually a broad term that covers a large area. Here what
happens is you pay for every user who clicks on an ad. Many big names come up
with this strategy, such as Google and Facebook.
GoogleAd's version of PPC advertising is called "paid search
advertising". Facebook Ads is another form of PPC advertising called
"paid social media advertising"
Google, Bing and Yahoo are
the most common search engines that the people use. These search engines allow
people to run text ads on their Search Engine Results Pages, which is usually
known as SERPs. Thus, Paid Search Advertising is one of the best ways to target
potential customers who are actively searching for a specific product.
Like it is mentioned above, to be shown in the SERPs, companies can pay
money and advertise. But do u know that there is a special way of ranking top
on SERPs without spending a single dollar? That is called Search Engine
Optimization, or SEO. SEO helps to rank your webpages organically. This is
definitely a long term investment for any type of business regardless of the size.
You don't have to pay for clicks but you still rank on SERPs. Amazing right?
But the thing is SEO is not an overnight success. It takes time and a lot of
effort is needed.
Paid Social Media
People spend hours on social media nowadays. Hence Social media
platforms have opened doors to businessmen who are willing to put
advertisements. Facebook, Instagram, Twitter, Linkedin, Pinterest and so many
other social media platforms allow you to put advertisements on their
platforms. When talking about the cost we can say that it is relatively cheaper
and a relatively higher conversion rate.
Like SEO, this is the free version of paid social media advertising. It
is a free and organic way to use social media platforms like Facebook, Twitter,
Instagram, Linkedin to market your business. Just like SEO, this takes much
time and effort but in the long run, this delivers cheaper and efficient
Conversion Rate Optimization is the science of improving users' online
user experience. Conversion is what you expect from a marketing campaign, such
as more leads, more chats, more calls and definitely more sales. Businesses use
CRO to get more conversions.
This is considered the oldest form of digital marketing. Although it is
old, it is a well-known fact that almost all the companies who do digital
marketing, still into this strategy and still going strong. This is a very
popular way of letting existing or new clients to know about special deals,
highlight content or a special event.
Affiliate marketing is paying someone else, usually a person or a
business to promote your goods and services on their websites. Clickbank is
one of the giants in this field.
As it is mentioned above, there are a lot of different ways to market
your business online. No business can exist without marketing and hence many
businesses do this in house and some hire a professional marketing team for
this purpose. Doing it inhouse will save you bucks, but hiring a professional
agency will definitely increase the conversions. Uplift Digital Marketing is
one of the leading digital marketing agencies in Sri Lanka and they will help
you to boost your conversions in a cost-effective way. There are many
popular digital marketing agencies in the US that have dominated the industry
such as Klientboost, Lyfe and Thrive Agency.