Digital Marketing Introduction

What is Digital Marketing?

Digital Marketing is the component of marketing that mainly uses the internet and online-based digital technologies to promote products and services.

Online marketing, internet marketing, and there are so many other synonyms for digital marketing. Regardless of the name you call it, marketing a company online is a big deal these days.

What are Digital Marketing Strategies?

Although the list of digital marketing strategies is also evolving, the following are some of the strategies that are being used by most of the businesses.

PPC Advertising (Pay-Per-Click Advertising)

This is actually a broad term that covers a large area. Here what happens is you pay for every user who clicks on an ad. Many big names come up with this strategy, such as Google and Facebook. GoogleAd's version of PPC advertising is called "paid search advertising". Facebook Ads is another form of PPC advertising called "paid social media advertising"

Paid Search Advertising 

Google, Bing and Yahoo are the most common search engines that the people use. These search engines allow people to run text ads on their Search Engine Results Pages, which is usually known as SERPs. Thus, Paid Search Advertising is one of the best ways to target potential customers who are actively searching for a specific product.

Search Engine Optimization (SEO)

Like it is mentioned above, to be shown in the SERPs, companies can pay money and advertise. But do u know that there is a special way of ranking top on SERPs without spending a single dollar? That is called Search Engine Optimization, or SEO. SEO helps to rank your webpages organically. This is definitely a long term investment for any type of business regardless of the size. You don't have to pay for clicks but you still rank on SERPs. Amazing right? But the thing is SEO is not an overnight success. It takes time and a lot of effort is needed. 

Paid Social Media Advertising

People spend hours on social media nowadays. Hence Social media platforms have opened doors to businessmen who are willing to put advertisements. Facebook, Instagram, Twitter, Linkedin, Pinterest and so many other social media platforms allow you to put advertisements on their platforms. When talking about the cost we can say that it is relatively cheaper and a relatively higher conversion rate.

Social Media Marketing

Like SEO, this is the free version of paid social media advertising. It is a free and organic way to use social media platforms like Facebook, Twitter, Instagram, Linkedin to market your business. Just like SEO, this takes much time and effort but in the long run, this delivers cheaper and efficient results.

Conversion Rate Optimizaion (CRO)

Conversion Rate Optimization is the science of improving users' online user experience. Conversion is what you expect from a marketing campaign, such as more leads, more chats, more calls and definitely more sales. Businesses use CRO to get more conversions.

Email Marketing

This is considered the oldest form of digital marketing. Although it is old, it is a well-known fact that almost all the companies who do digital marketing, still into this strategy and still going strong. This is a very popular way of letting existing or new clients to know about special deals, highlight content or a special event.

Affiliate Marketing

Affiliate marketing is paying someone else, usually a person or a business to promote your goods and services on their websites. Clickbank is one of the giants in this field.

As it is mentioned above, there are a lot of different ways to market your business online. No business can exist without marketing and hence many businesses do this in house and some hire a professional marketing team for this purpose. Doing it inhouse will save you bucks, but hiring a professional agency will definitely increase the conversions. Uplift Digital Marketing is one of the leading digital marketing agencies in Sri Lanka and they will help you to boost your conversions in a cost-effective way. There are many popular digital marketing agencies in the US that have dominated the industry such as Klientboost, Lyfe and Thrive Agency.